Horizon Prospects

Everyone has the need to clean their living or working space, but my customers will be the primary caregivers to children under the age of thirteen. These will be: mothers, mostly, in the age range of 40 to 50. Women are joining the workforce at a faster rate than ever before which means they have less and less time to clean. They, like the rest of the world, want a convenient way to clean their home and most of these women’s homes will be in suburban areas. \Of course, these caretakers are finding less than effective methods to clean difficult to reach areas, but through prior research, I believe these people would be open to a better method. This opportunity is of a decent size because some mothers will want this product more and will have the resources to utilize it. Others however, will be skeptical and keep doing things the way they were taught or will want to save money and not buy it. Typically, caregivers only clean up for their children if they are under thirteen so my

This company has always been about being entrenched in the community as a way of gaining trust from mothers and obtaining business in general. I want to keep it that way so that means I'll be staying with this business until I retire. I will only retire if I find somebody who wants to further my company even if it means that they will sell to a bigger corporation. Personally, I believe that if it goes large-scale, my brand will lose a lot of what makes it so great, but if somehow this can be maintained while marketing to a larger audience, then so be it. Being family-oriented has always been at the center of my business decisions, which is why I will stay, but I'm not hugely passionate about sustainable-sourced cleaning products. I'll leave eventually and not be too broken-hearted if it goes in a direction I didn't foresee. Both of these combined have influenced my decision to not put my life and soul into marketing and seeking out multiple groups of people to sell to.

This post is about The Art of Social Media: Power Tips for Power Users . As is to be excepted, this book is all about optimizing your social media, whether it's your personal blog or your company's Twitter page. There were many tips on how to get the most interactions, how to choose a good profile picture and the argument was that if you manage the vast world of social media, your company will get more business and you will be more well know, depending on your initial purpose. Of course, as a company dwelling in this modern age, if you don't have a social media presence, you might as well not exist. People make snap judgements on whether a small start-up is worth it and normally that's done by scrolling through a website or a Facebook page. As an entrepreneur, you need that first impression to be strong and make a good impression in their mind. This can also be a platform to market your business and the products/services it's selling and it's totally free to u

A few days after Valentine's Day, I lost my keys. All of them. My dorm, car, bike, computer, you name it I lost it. It's definitely somewhere around my dorm, but I tore up my room and the common area looking for them. I asked everyone I could to be on the lookout. Well, now it's April, and my keys are still gone. And I'm going to have to pay to replace all of them. HOWEVER I did learn something. My replacement keys are now on a lanyard so they are harder to misplace. I also learned that I really need to clean my room more often. Most of the time, I could handle failing better. I focus on the problem instead of working to find a solution, but when the solution arises, it's a step in the right direction, like my keys being on a lanyard. No matter what, I definitely take time to reflect on my failures and learn from them. This class with the interviews has helped me with taking risks. I constantly have to rewrite questions when they don't work and change my a

What I was thinking for my business before my interviews was to add a few more products. I mention these in my Venture Concept, but just in case, I'd like to make a self-cleaning mop as well as a baseboard cleaner (the strip of wood or plastic where the wall meets the floor) because most of the time they are an awkward shape and low to the ground which makes it difficult to clean. I interviewed three mothers and they all were very supportive of these. Some disagreement came when I suggested my next idea: a "cleaning party" where we'd come and clean a few rooms of a mother's house while getting the chance to advertise our product. One woman said I needed to have a short speech afterwards to prove my products' superiority over the mainstream cleaning tools and products out there as well as change my approach because some women will feel the need to clean before someone else cleans. A party might not be the best method to solve this problem. In addition, all th

Everyone has the need to clean their living or working space, but my customers will be the primary caregivers to children under the age of thirteen. These will be: mothers, mostly, in the age range of 40 to 50. Women are joining the workforce at a faster rate than ever before which means they have less and less time to clean. They, like the rest of the world, want a convenient way to clean their home and most of these women’s homes will be in suburban areas. Of course, these caretakers are finding less than effective methods to clean difficult to reach areas, but through prior research, I believe these people would be open to a better method. This opportunity is of a decent size because some mothers will want this product more and will have the resources to utilize it. Others however, will be skeptical and keep doing things the way they were taught or will want to save money and not buy it. Typically, caregivers only clean up for their children if they are under thirteen so my