Buyer Behavior #2
Again, I interviewed three more mothers with young children. These interviews did not provide me with as much information as the last set, but nonetheless, I did glean some information: 1) All three of these mothers do extensive research before they buy any cleaning product whatsoever. They go online for recommendations; one mother would even scroll through Amazon reviews on a brand. 2) These women were all satisfied with what they have, cleaning-wise. 3) When they did go shopping for these products however, price and quality were the top two characteristics they would look for. 4) A resounding problem they all had was the amount of times they'd have to clean and that it would never stay clean for very long afterwards. 5) If the product is not to their liking, they simply return it and get something else. In the future, I need to get more than three interview participants in order to get a solid picture of what my market requires. It was much easier with five, but three I f...
Hey Julia,
ReplyDeleteLoved the enthusiasm and energy that you brought to the table with your elevator pitch. There has to be a great deal of selling when bringing any idea to the table. The ability to make others believe in your idea, as much as you do, and want to invest their time and money into you is essential for entrepreneurs. Keep sharpening your pitch so you can bring it to the table when the time is right!
Hey Julia,
ReplyDeleteYou did a terrific job presenting your product and showcasing it's overall customer value. You used a great selling strategy to get the audience hooked on the product. I hope you keep developing your idea and knowledge on the product. Nice job!