Buyer Behavior #2
Again, I interviewed three more mothers with young children. These interviews did not provide me with as much information as the last set, but nonetheless, I did glean some information: 1) All three of these mothers do extensive research before they buy any cleaning product whatsoever. They go online for recommendations; one mother would even scroll through Amazon reviews on a brand. 2) These women were all satisfied with what they have, cleaning-wise. 3) When they did go shopping for these products however, price and quality were the top two characteristics they would look for. 4) A resounding problem they all had was the amount of times they'd have to clean and that it would never stay clean for very long afterwards. 5) If the product is not to their liking, they simply return it and get something else. In the future, I need to get more than three interview participants in order to get a solid picture of what my market requires. It was much easier with five, but three I f...