My Exit Strategy
This company has always been about being entrenched in the community as a way of gaining trust from mothers and obtaining business in general. I want to keep it that way so that means I'll be staying with this business until I retire. I will only retire if I find somebody who wants to further my company even if it means that they will sell to a bigger corporation. Personally, I believe that if it goes large-scale, my brand will lose a lot of what makes it so great, but if somehow this can be maintained while marketing to a larger audience, then so be it. Being family-oriented has always been at the center of my business decisions, which is why I will stay, but I'm not hugely passionate about sustainable-sourced cleaning products. I'll leave eventually and not be too broken-hearted if it goes in a direction I didn't foresee. Both of these combined have influenced my decision to not put my life and soul into marketing and seeking out multiple groups of people to sell to....